TALK SOCIAL TO ME
I’ve been knee-deep in social long before it was something you could put on a résumé. These days, I use that lived-in fluency to help brands speak more clearly, show up more intentionally, and earn attention without trying too hard. Over the years, I’ve worked everything from agile moments to full voice evolutions, long-term social playbooks, quarter roadmaps, and more.
Below is a look at a few accounts I’ve helped evolve over time.
World of Hyatt
Where I help hospitality feel human, not hotel copy. I work on quarterly social and agile content opportunities, consistently pushing the content and copy forward. I've contributed to major acquisition announcements (Under Canvas, Mr & Mrs Smith) and moments-based campaigns designed to spark aspiration and action.
Pantene
Where I helped the hair icon find her voice again. I co-created and established Pantene’s new brand voice across social, partnering closely with clients to distill their core beliefs and infuse them into a tone that felt relevant, conversational, and purpose-driven to deliver the Savvy Sister persona. This informed ongoing social work and future content strategy.
Lunchables
I worked across quarterly social concepts and helped create an experiential pop-up at the Ant-Man premiere, collaborating with the @mccluretwins to drive buzz. The content topped 1M views, proving even nostalgic snacks can steal the spotlight.
Also helped develop the Lunchables social playbook to support future interactions and maintain tonal consistency.
Philly Cream Cheese
We flipped “Sweater Weather” into Sweeter Weather, a seasonal social campaign that paired craveable recipes with cooler temps. Cozy, clever, and cream-cheesy in all the right ways. While also working across their quarterly social and activations.
Kraft Singles
Supported ongoing social efforts designed to keep Kraft Singles from feeling dated. When “The Cheese Tax” trend went viral, we capitalized on it by creating limited-edition packs that dedicated a slice to pet owners that were extremely popular. While also managing brand partnerships, and activations.
Sprite
After a long social hiatus, I helped redefine Sprite’s presence by reviving “Sprite Way.” We modernized the platform by merging hip hop culture, sports energy, and bold visual direction through The Draft, introducing emerging artists as if they were first-round picks.