Camp Unwritten by World of Hyatt + Reese’s Book Club

When faced with the challenge of filling World of Hyatt Under Canvas locations before year-end, we solved it by reimagining the great outdoors as an adult summer camp. Reese’s Book Club became the natural collaborator to bring this book-meets-camp experience to life. Together, we launched Camp Unwritten, a limited series of luxe glamping retreats where guests didn’t just attend; they authored their own experience. Because the best stories aren’t only read under the stars, they’re born there.